Mar 05 2018

Welcome! Please Read This Page First

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Orientation
- Welcome! Please Read This Page First
- Course Outline and Content Update Schedule
- Let’s Build a Bridge
- Why You? Why Now?
- The Website Exercise
- Time For Authority
- VIDEO: Course Orientation
- VIDEO: Understanding Niche, Q&A

1 – Evergreen Authority
- What Is a Niche?
- Why Begin with Niche?
- How to Discover Your Niche: “AIM” Well
- AIM Quadrant 1: It’s All About You
- Your Point of Difference
- VIDEO: Topic Translation
- Three Paths for Discovering Your Niche
- This is How You Build a Bridge
- VIDEO: Niche & Website Foundations, Site Reviews

2 – Evergreen Audience
- Seek First to Understand
- Attention: Become Immediately Important
- Attention: Become their Focus
- Explore Your Ideal Audience
- Your Audience of One
- The Authority DNA Niche Compass
- The Niche Formula
- One Way to Future-Proof Your Niche
- Can You Tap into the Power of “I Am?”
- VIDEO: From Niche to Website: 7 Principles, Site Reviews
- VIDEO: Doorways to Your Niche Pillars, Site Reviews

3 – Evergeen Content
- From Niche to Content Assets
- VIDEO: Refine your niche topics with “Feedforward”
- How Content Helps People Choose You
- Intentional Content: Tribes or Trends?
- Your Content Is an Asset
- Video: How To Be A Writer
- Are You A Writer?
- The Inner Game of Writing
- What’s Your Natural Content Style?
- How to Choose Your Ideal Content Format
- How to Make Writing Easier
- Are You a Planner or a Plunger?
- The One Thing You Need to Know to Write Articles That Establish Your Expertise
- The Fastest Path to Writing Your Next Five Articles
- How to Write Articles People Actually Read
- Is Your Content Readable?

4 – Evergreen SEO
- How Google Algorithms Really Impact Health Information Online
- Introduction: The Three Intentions Driving Evergreen SEO
- First, Understand Your Business SEO Intentions
- Second, Understand Your Audience/Reader SEO Intentions
- Third, Clearly Define Your SEO Content Intentions
- VIDEO: Beyond SEO – Thrive in the New Authority Era
- Now, Choose Your Niche Topics
- Your SEO Strategy: Start Here
- Where Pillar Categories Appear on Your Website
- Your Pillar Category Landing Page
- How to Choose Your Pillar Categories
- Pillar or Doorway Strategy – Which is Right For You?
- VIDEO: Minimum Viable Niche/Website & Pillars (Q&A 9/27/19)
- From Niche to Pillars to Platform
- Pillar Content Landing Page Design Options
- Other Content: Every Post Is a Page
- VIDEO: Minimum Viable Content & Local Landing Pages (Q&A 10/28/19)
- How to Build Your Local Landing Pages

5 – Evergreen Platform
- Who Will You Be in 2031? Choose Now
- The Practitioner-Author of the Past
- Your Future Authority Platform Begins Today
- The Four Phases of a Practitioner Site
- What’s Your Website For?
- How Important is a Pretty Site?
- Your Image and Visual Brand
- The First Six Seconds and the Z-Pattern
- How to Create Your Tagline
- How to Choose the Perfect Domain Name
- How to Choose Your Platform
- Evergreen Website Objectives
- Your Home Page
- How to Know if Your Site Is Working
- How to Gather Data: The Tools and Tips

6 – Evergreen Attraction
- How to Use Module Six
- What is Evergreen Attraction?
- How to Prevent (or Cure) “Shiny Tactic Syndrome”
- The F.O.C.U.S. Formula Critical to Success
- How to Reach Exponential Growth Within Your First 18 Months
- The Leverage of Your 1,000 True Fans
- Funnels: Turn Visitors into Fans
- Funnels: Your Opt-in Offer
- Funnels: Nurturing and Auto-Responders
- Funnels: Evergreen Selling
- Funnels: Stair Step Offers
- Funnels: The 3-C’s of Conversion
- Funnels: Premium Digital Products
- Traffic: The Four Traffic Streams
- Traffic: Should You “Buy Traffic?”
- Traffic: Guest Posting and Forums
- Advanced Traffic: Online Advertising
- Advanced Traffic: Health Summits
- Email: Cumulative Leverage
- Email: Your List Is an Asset
- Email: Marketing Strategy
- Email: Know the Laws and Rules
- Email: How to Brand Your Messages
- Email: How Designed Should Your Emails Be?
- Email: Tips For Writing the Personal Email
- Email: Best Practices
- Email in Practice
- Email: How to Measure Your Effectiveness
- Social Media, The Evergreen Way
- Social Media: The Truth About “Pay-to-Play”
- Social: The Five Evergreen Rules of Social
- Social: When to Link Back to Your Site
- Social: Which Platforms Are Best for You?
- Social: How Often Should You Post?
- Social: What Should You Post?
- Social: Automation and Outsourcing
- Social: Facebook – Business or Personal?
- Social Media Goals and Metrics
- Social Media Cheatsheet
- Anti-Attraction: Online Reputation Management
- Getting Help: How to Use Marketing Forums and Masterminds
- Recommended Reading List

7 – Your Evergreen Economy
- VIDEO: Your Evergreen Economy: Thrive in Any Economy
- How to Grow Your Practice by Understanding Yourself and Others

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