Evergreen Authority

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Mar 05 2018

Course Overview

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Evergreen Authority

  • Module 1
    • Course Overview
    • Let’s Build a Bridge
    • Why You? Why Now?
    • Time For Authority, Part 1
    • Video: Orientation
  • Module 2
    • What Is a Niche?
    • Why Begin with Niche?
    • How to Discover Your Niche: “AIM” Well
    • AIM Quadrant 1: It’s All About You
    • Your Point of Difference
    • Topic Translation: Introduction
    • Three Paths for Discovering Your Niche
    • This is How You Build a Bridge
    • Webinar Transcript – Q&A 1-25-19
  • Module 3
    • Feedforward to refine your niche and topics
    • Seek First to Understand
    • Attention: Become Immediately Important
    • Attention: Become their Focus
    • Explore Your Ideal Audience
    • Your Audience of One
    • The Authority DNA Niche Compass
    • The Niche Formula
    • One Way to Future-Proof Your Niche
    • Can You Tap into the Power of “I Am?”
    • Webinar Transcript – Q&A’s 2-7 and 2-9, 2019
  • Module 4
    • From Niche to Content Assets
    • How Content Helps People Choose You
    • Intentional Content: Tribes or Trends?
    • Your Content Is an Asset
    • How To Be A Writer
    • Are You A Writer?
    • The Inner Game of Writing
    • What’s Your Natural Content Style?
    • How to Choose Your Ideal Content Format
    • How to Make Writing Easier
    • Are You a Planner or a Plunger?
    • The One Thing You Need to Know to Write Articles That Establish Your Expertise
    • The Fastest Path to Writing Your Next Five Articles
    • How to Write Articles People Actually Read
    • Is Your Content Readable?
    • Choosing Topics for Posts (Podcasts or Videos)
    • Importance of Creating Pillar Categories
    • Where Pillar Categories Appear on Your Website
    • What Do You Do With Your Pillar Categories?
    • How to Choose Your Pillar Categories
    • Q and A 4/4/19: Websites and Pillar Landing Pages
    • May 21-Minimum Viable Content & Website Reviews
  • Module 5
    • Who Will You Be in 2029? Choose Now
    • The Practitioner-Author of the Past
    • The Authority Platform of the Future
    • The Four Phases of a Practitioner Site
    • What’s Your Website For?
    • How Important is a Pretty Site?
    • Your Image and Visual Brand
    • The First Six Seconds and the Z-Pattern
    • How to Create Your Tagline
    • How to Choose the Perfect Domain Name
    • From Niche to Pillars to Platform
    • How to Choose Your Platform
    • Evergreen Website Objectives
    • Your Home Page
    • Your About Page
    • Pillar Content Landing Pages
    • Other Content: Every Post Is a Page
    • Local Practice Page
    • How to Know if Your Site Is Working
    • How to Gather Data: The Tools and Tips
    • Website Reviews and Webinars
  • Module 6
    • How to Use Module Six
    • Interruption or Permission?
    • What is Evergreen Attraction?
    • Don’t Let Shiny Tactic Syndrome Destroy Your Business
    • The F.O.C.U.S. Formula Critical to Success
    • How to Reach Exponential Growth Within Your First 18 Months
    • The Leverage of Your 1,000 True Fans
    • Funnels: Turn Visitors into Fans
    • Funnels: Your Opt-in Offer
    • Funnels: Nurturing and Auto-Responders
    • Funnels: Evergreen Selling
    • Funnels: Stair Step Offers
    • Funnels: The 3-C’s of Conversion
    • Funnels: Premium Digital Products
    • Traffic: The Four Traffic Streams
    • Traffic: Should You “Buy Traffic?”
    • Traffic: Guest Posting and Forums
    • Advanced Traffic: Online Advertising
    • Advanced Traffic: Health Summits
    • Email: Cumulative Leverage
    • Email: Your List Is an Asset
    • Email: Marketing Strategy
    • Email: Know the Laws and Rules
    • Email: How to Brand Your Messages
    • Email: How Designed Should Your Emails Be?
    • Email: Tips For Writing the Personal Email
    • Email: Best Practices
    • Email in Practice
    • Email: How to Measure Your Effectiveness
    • Social Media, The Evergreen Way
    • Social Media: The Truth About “Pay-to-Play”
    • Social: The Five Evergreen Rules of Social
    • Social: When to Link Back to Your Site
    • Social: Which Platforms Are Best for You?
    • Social: How Often Should You Post?
    • Social: What Should You Post?
    • Social: Sharing Triggers
    • Social: Automation and Outsourcing
    • Social: Facebook – Business or Personal?
    • Social Media Goals and Metrics
    • Social Media Cheatsheet
    • Anti-Attraction: Online Reputation Management
    • Getting Help: How to Use Marketing Forums and Masterminds
    • Recommended Reading List
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