Course Overview

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Module 1
- Course Overview
- Let’s Build a Bridge
- Why You? Why Now?
- Time For Authority, Part 1
- Video: Orientation

Module 2
- What Is a Niche?
- Why Begin with Niche?
- How to Discover Your Niche: “AIM” Well
- AIM Quadrant 1: It’s All About You
- Your Point of Difference
- Topic Translation: Introduction
- Three Paths for Discovering Your Niche
- This is How You Build a Bridge
- Webinar Transcript – Q&A 1-25-19

Module 3
- Feedforward to refine your niche and topics
- Seek First to Understand
- Attention: Become Immediately Important
- Attention: Become their Focus
- Explore Your Ideal Audience
- Your Audience of One
- The Authority DNA Niche Compass
- The Niche Formula
- One Way to Future-Proof Your Niche
- Can You Tap into the Power of “I Am?”
- Webinar Transcript – Q&A’s 2-7 and 2-9, 2019

Module 4
- From Niche to Content Assets
- How Content Helps People Choose You
- Intentional Content: Tribes or Trends?
- Your Content Is an Asset
- How To Be A Writer
- Are You A Writer?
- The Inner Game of Writing
- What’s Your Natural Content Style?
- How to Choose Your Ideal Content Format
- How to Make Writing Easier
- Are You a Planner or a Plunger?
- The One Thing You Need to Know to Write Articles That Establish Your Expertise
- The Fastest Path to Writing Your Next Five Articles
- How to Write Articles People Actually Read
- Is Your Content Readable?
- Choosing Topics for Posts (Podcasts or Videos)
- Importance of Creating Pillar Categories
- Where Pillar Categories Appear on Your Website
- What Do You Do With Your Pillar Categories?
- How to Choose Your Pillar Categories
- Q and A 4/4/19: Websites and Pillar Landing Pages
- May 21-Minimum Viable Content & Website Reviews

Module 5
- Who Will You Be in 2029? Choose Now
- The Practitioner-Author of the Past
- The Authority Platform of the Future
- The Four Phases of a Practitioner Site
- What’s Your Website For?
- How Important is a Pretty Site?
- Your Image and Visual Brand
- The First Six Seconds and the Z-Pattern
- How to Create Your Tagline
- How to Choose the Perfect Domain Name
- From Niche to Pillars to Platform
- How to Choose Your Platform
- Evergreen Website Objectives
- Your Home Page
- Your About Page
- Pillar Content Landing Pages
- Other Content: Every Post Is a Page
- Local Practice Page
- How to Know if Your Site Is Working
- How to Gather Data: The Tools and Tips
- Website Reviews and Webinars

Module 6
- How to Use Module Six
- Interruption or Permission?
- What is Evergreen Attraction?
- Don’t Let Shiny Tactic Syndrome Destroy Your Business
- The F.O.C.U.S. Formula Critical to Success
- How to Reach Exponential Growth Within Your First 18 Months
- The Leverage of Your 1,000 True Fans
- Funnels: Turn Visitors into Fans
- Funnels: Your Opt-in Offer
- Funnels: Nurturing and Auto-Responders
- Funnels: Evergreen Selling
- Funnels: Stair Step Offers
- Funnels: The 3-C’s of Conversion
- Funnels: Premium Digital Products
- Traffic: The Four Traffic Streams
- Traffic: Should You “Buy Traffic?”
- Traffic: Guest Posting and Forums
- Advanced Traffic: Online Advertising
- Advanced Traffic: Health Summits
- Email: Cumulative Leverage
- Email: Your List Is an Asset
- Email: Marketing Strategy
- Email: Know the Laws and Rules
- Email: How to Brand Your Messages
- Email: How Designed Should Your Emails Be?
- Email: Tips For Writing the Personal Email
- Email: Best Practices
- Email in Practice
- Email: How to Measure Your Effectiveness
- Social Media, The Evergreen Way
- Social Media: The Truth About “Pay-to-Play”
- Social: The Five Evergreen Rules of Social
- Social: When to Link Back to Your Site
- Social: Which Platforms Are Best for You?
- Social: How Often Should You Post?
- Social: What Should You Post?
- Social: Sharing Triggers
- Social: Automation and Outsourcing
- Social: Facebook – Business or Personal?
- Social Media Goals and Metrics
- Social Media Cheatsheet
- Anti-Attraction: Online Reputation Management
- Getting Help: How to Use Marketing Forums and Masterminds
- Recommended Reading List

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