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Dec 10 2015

May 21-Minimum Viable Content & Website Reviews

How to Attract Patients and Readers using Minimum Viable Content

What’s the absolute minimum amount of content you can you create to generate the most leverage for your practice?

In this final Q and A for the Q1-2019 class, Keith is joined live by a few special guests to chat about the new websites they’ve completed during the course.

Keith also introduces a few new concepts to help bring many course concepts together:

    • Discover your own “Patient or Client Attraction Context” and how this impacts your success at growing your practice.
    • The Five Engines of Patient Attraction (and the Fuel that drives those five engines…)
    • How to Be Seen, Be Valued and Be Chosen by the patients and audience you most want to attract



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Evergreen Authority

  • Module 1
    • Course Overview
    • Let’s Build a Bridge
    • Why You? Why Now?
    • Time For Authority, Part 1
    • Video: Orientation
  • Module 2
    • What Is a Niche?
    • Why Begin with Niche?
    • How to Discover Your Niche: “AIM” Well
    • AIM Quadrant 1: It’s All About You
    • Your Point of Difference
    • Topic Translation: Introduction
    • Three Paths for Discovering Your Niche
    • This is How You Build a Bridge
    • Webinar Transcript – Q&A 1-25-19
  • Module 3
    • Feedforward to refine your niche and topics
    • Seek First to Understand
    • Attention: Become Immediately Important
    • Attention: Become their Focus
    • Explore Your Ideal Audience
    • Your Audience of One
    • The Authority DNA Niche Compass
    • The Niche Formula
    • One Way to Future-Proof Your Niche
    • Can You Tap into the Power of “I Am?”
    • Webinar Transcript – Q&A’s 2-7 and 2-9, 2019
  • Module 4
    • From Niche to Content Assets
    • How Content Helps People Choose You
    • Intentional Content: Tribes or Trends?
    • Your Content Is an Asset
    • How To Be A Writer
    • Are You A Writer?
    • The Inner Game of Writing
    • What’s Your Natural Content Style?
    • How to Choose Your Ideal Content Format
    • How to Make Writing Easier
    • Are You a Planner or a Plunger?
    • The One Thing You Need to Know to Write Articles That Establish Your Expertise
    • The Fastest Path to Writing Your Next Five Articles
    • How to Write Articles People Actually Read
    • Is Your Content Readable?
    • Choosing Topics for Posts (Podcasts or Videos)
    • Importance of Creating Pillar Categories
    • Where Pillar Categories Appear on Your Website
    • What Do You Do With Your Pillar Categories?
    • How to Choose Your Pillar Categories
    • Q and A 4/4/19: Websites and Pillar Landing Pages
    • May 21-Minimum Viable Content & Website Reviews
  • Module 5
    • Who Will You Be in 2029? Choose Now
    • The Practitioner-Author of the Past
    • The Authority Platform of the Future
    • The Four Phases of a Practitioner Site
    • What’s Your Website For?
    • How Important is a Pretty Site?
    • Your Image and Visual Brand
    • The First Six Seconds and the Z-Pattern
    • How to Create Your Tagline
    • How to Choose the Perfect Domain Name
    • From Niche to Pillars to Platform
    • How to Choose Your Platform
    • Evergreen Website Objectives
    • Your Home Page
    • Your About Page
    • Pillar Content Landing Pages
    • Other Content: Every Post Is a Page
    • Local Practice Page
    • How to Know if Your Site Is Working
    • How to Gather Data: The Tools and Tips
    • Website Reviews and Webinars
  • Module 6
    • How to Use Module Six
    • Interruption or Permission?
    • What is Evergreen Attraction?
    • Don’t Let Shiny Tactic Syndrome Destroy Your Business
    • The F.O.C.U.S. Formula Critical to Success
    • How to Reach Exponential Growth Within Your First 18 Months
    • The Leverage of Your 1,000 True Fans
    • Funnels: Turn Visitors into Fans
    • Funnels: Your Opt-in Offer
    • Funnels: Nurturing and Auto-Responders
    • Funnels: Evergreen Selling
    • Funnels: Stair Step Offers
    • Funnels: The 3-C’s of Conversion
    • Funnels: Premium Digital Products
    • Traffic: The Four Traffic Streams
    • Traffic: Should You “Buy Traffic?”
    • Traffic: Guest Posting and Forums
    • Advanced Traffic: Online Advertising
    • Advanced Traffic: Health Summits
    • Email: Cumulative Leverage
    • Email: Your List Is an Asset
    • Email: Marketing Strategy
    • Email: Know the Laws and Rules
    • Email: How to Brand Your Messages
    • Email: How Designed Should Your Emails Be?
    • Email: Tips For Writing the Personal Email
    • Email: Best Practices
    • Email in Practice
    • Email: How to Measure Your Effectiveness
    • Social Media, The Evergreen Way
    • Social Media: The Truth About “Pay-to-Play”
    • Social: The Five Evergreen Rules of Social
    • Social: When to Link Back to Your Site
    • Social: Which Platforms Are Best for You?
    • Social: How Often Should You Post?
    • Social: What Should You Post?
    • Social: Sharing Triggers
    • Social: Automation and Outsourcing
    • Social: Facebook – Business or Personal?
    • Social Media Goals and Metrics
    • Social Media Cheatsheet
    • Anti-Attraction: Online Reputation Management
    • Getting Help: How to Use Marketing Forums and Masterminds
    • Recommended Reading List
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